Dinner is Served is a plastic, guacamole-colored box that contains cards that provide the menu for entire meals: entrees, side dishes and desserts. Sometimes there are even appetizers. They also supply a handy time-line so dinner can be served at 6pm (when your husband arrives home from work).
In my set there are 118 cards total.
1-90 are complete meals
91-98 are supplementary cards (sides and desserts)
99-118 are salads, brunch dishes, assorted snicky-snacks and more complex desserts.
The set that I have belonged to my Gramsy and she never, ever, made a single meal from them. That is according to my mother.
From what visitors to my site have told me, the cards were available through gas stations. And they were most definitely right!
Here is an advertisement from The Prescott Courier, February 16, 1972
So obviously they were available at Standard Stations and Chevron Dealers in Arizona, Souther Nevanda, and South Eastern California. Here’s a closer look at the sweet artwork. I love that it’s a drawing and not a photograph:
Miss Surly over at Vintage Recipe Cards actually got her hands on some unopened sets and was kind enough to send over some pictures. Check these out!
Although I had heard online rumors that recipe cards above 118 existed, I could never confirm it. Well, not until August 2011. They do exist. They were published in 1973. I can’t get my hands on the actual cards, but there is a helluva guy named Danny in northern Alabama who is going to scan me the cards from 118 to 205. TWO-OH-FIVE! I have seen the first few cards and they are something to behold.
Here is a preview:
Number 187 looks like a real winner.
*Dinner is Served was published in 1972 by Marjon Promotions, Inc. All images/recipes/whatnot belong to them. Please don’t sue me (if you still exist).