Smirnoff Horseshot (1976)

More winter fun from the folks over at Smirnoff!

After a long day on the slopes, Alec likes to retire to his chalet with a snow bunny. There’s nothing like an apres-ski Smirnoff Horseshot. The Horseshot has a pleasantly rambunctious edge to it–just like Patty, who suggested they go back to his place and wrestle.

She meant arm-wrestle. Fully-clothed. Dangerously close to a wood burning stove.

To make a Horseshot, pour 1.5 oz Smirnoff into a glass with ice. Fill with tomato juice, add horseradish to taste, and the blood of a very surprised and lacerated Alec–who no idea that Patty was the 1972 arm wrestling champion at St. Monica’s School for Wayward Girls.

I seriously can’t stop writing these.

It helps that making one of these drinks takes about 5 minutes and the DiS1972 dinners are fast becoming cost-prohibitive.

Warren “initiates” all of the new hires. He invites them over for cocktails and to wax his skis. This means martinis and heavy petting. Summer, who is not the sharpest tool in the shed, literally waxed his skis. And then placed them precariously next to the fireplace.

Summer suggested Smirnoff Horseshots. Stuart knows that heartburn is inevitable after 1.5 oz Smirnoff vodka, tomato juice, and horseradish; but the indigestion will be worth when Summer takes her top off.

That is if the skis don’t become kindling, the wax doesn’t act as an accelerant, and the firefighters get there before the blaze engulfs the entire resort. 

I love horseradish. So I loved this as-is.

When I added a lemon wedge and some of that Fresh Pinch of Bel Air Pennsylvania Pepper, I had a very yummy Bloody Mary.

 

 

 

 

 

 

 

 

 

 

 

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7 thoughts on “Smirnoff Horseshot (1976)

  1. Would bet $ the ginger curled model in first ad is Nancy Allen, who in 76’ was poised for fame in Carrie. She was one of my favorite actresses back then. Also recognize blonde model in 2nd ad whose name will now haunt the cusp of memory. Anyway, horseradish, lemon + black pepper make a perfect Mary.

  2. Those pics and your copy – too funny! I am not ashamed to admit that, craving a Bloody Mary in the height of lockdown, I put some Pace Picante sauce in a blender and liquified it, then added vodka and a celery stick. It is now my preferred Mary, if only for sentimental reasons. But it’s also quite good.

    1. That is very creative! During isolation discovered 1 – 8oz can no-salt-added tomato sauce + 8oz water = excellent low sodium base for favorite add ons; horseradish, Old Bay, olives… Seriously less expensive and super AARP friendly, lol.

  3. This is the way I start my Bloodies, only subbing Clamato for the tomato juice. These Smirnoff execs were grasping at this point. You copy reads much better!

  4. It’s literally just an incomplete Bloody Mary! Got to love advertising something that already exists as if it were new. If they made a 2022 reboot of the arm wrestling champion’s savage takedowns, she would be played by Natasha Lyonne circa Russian Doll.

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